artistic insights into the values of Wüstenrot Group - IT
category staging & spatial Installations
Wüstenrot Group – IT
The installation, valuescope, utilizes the human thirst for discovery to playfully communicate the main values of the Wüstenrot Group-IT. By looking through the hanging circular disks, viewers can spot and enjoy various animated scenes and stories on the seven, seemingly white appearing screens.
The values of the Wüstenrot Group-IT serve as the backbone of the company. They collectively form the unique DNA and act as the engine that holds the company together, ensuring consistent quality. Each of the seven screens of valuescope represents a company value, such as enthusiasm, transparency, and trust, depicted in a characteristic colour and represented by collage-like worlds. The components result from illustrated associations, characters, symbols and icons. These individual screens or values are interconnected through pipes, tubes, and cables, forming a cohesive organism or a well-functioning machine. Every component is crucial, and everything is interconnected. These connecting elements are always visible. Throughout the process, the corresponding animations interact with these physical objects, bridging the analogue and digital worlds.
the screens appear to be blank, only by looking through the hanging disks, the colourful animations are revealed
Katharina Mischer, Thomas Traxler, Florian Semlitsch, Sophia Stoewer, Christoph Heidebrecht
LED screens, acrylic glass, polarization foil, printed and laser cut acrylic
3,5 x 2,5 m