news
  • Dec. 01st - Dec. 05th 2021
    new project

    Design Miami: our new installation "embodied nature" commissioned by Maison Perrier-Jouët will be unveiled!
    An artistic experience to nurture sensibility to the living world

    Design Miami / 2021

  • Nov. 11th - Nov. 14th 2021
    curiosity cloud

    an updated "curiosity cloud" for Maison Perrier Jouët is on show at the 8th West Bund Art & Design fair in Shanghai. We are very happy that our collaboration with Perrier Jouët continues and insects flutter again at West Bund Art Center:
    2555 Long Teng Avenue, Xuhui District, Shanghai, China

    Westbund

  • Oct. 22nd - Oct. 31st 2021
    new project

    DESIGN ART TOKYO: First stop of our new collaboration 'I am Nature'with maison Perrier Jouet dealing about biodiversity.
    to be shown at Gyre.Food

    Design Art Tokyo

  • June 12th - Jan 9th 2022
    exhibition

    Our commissioned 'riparian cloud' is on show at the "Heimaten" exhibition at the MK&G Hamburg. The exhibition is curated by Amelie Klein

    MK&G Hamburg

  • Nov. 4th - Dec. 12th 2021
    exhibition

    "MADE IN: Crafts — Design Narratives", a Travelling Exhibition stops in Schneeberg Germany including our project 'ratio' executed in collaboration with the stonemason Beno Ogrin.

    Schneeberg

  • ongoing
    exhibition

    we had the pleasure to co-curate the new MAK Design Lab at the Museum of applied Arts in Vienna

    MAK Design Lab

till you stop – cake decoration machine

how much is too much?

  • year 2010

  • categories Kinetic and Interactive Installations
    Processes, Machines & Their unique Results

  • commissioned by

    MAK Vienna

  • curated by

    Sam Jacobs

the whole machine

till you stop – cake decoration was designed for the exhibition “Design Criminals. Or a new joy into the world” – a cooperation of MAK and departure, curated by Sam Jacob. Various designers and architects were invited to continue the Viennese tradition of discourse on ‘Ornament and Crime’ and were asked to react to Design activities such as tattooing, hair dressing, or arranging flower, which usually happen outside design discourses.
till you stop – cake decoration deals with a cake decoration method that allows the customer/visitor to decide how much decoration is applied onto their cake. A simple machine decorates the cake with lines (similar to a Spirograph) and continuously decorates until the customer/visitor decides to stop the decoration process. Then in a second process sugar pearls are dropped onto the glazing. The decor is continuously changing and the costumer/visitor decides whether he prefers a simple ornament or a more complex one. Once the decoration machine is stopped it can not be started again.
The project reflects, on the one hand, the industry behind decoration (industrialized image vs. the romantic imagination) and on the other hand it should trigger people to think about the amount of decoration they actually like. 
Since 2011 till you stop – cake decoration machine is part of the permanent collection of the MAK (museum of applied Arts Vienna)

all cakes with different decoration times and patterns

pattern of pink sugar glazing

sophie, leonie and daniela m.
decoration time 1,5 min + 1 min

“Of course I wanted to make more turns of the sugar glazing, but the children wouldn’t be patient enough. Nevertheless we managed two full turns of silverpearls.” –
S.: “Like this it’s classy”

natascha n.
decoration time: 3 min + 0,5 min
"i though if it's almost balanced it must become beautiful. Not too much and not too little."

maria p.
decoration time: 7 min + 0 min
"you know, I have a lot of time and watching the machine was quite interesting. That kind of pattern - you can not do it as beautiful by hand. But silverpearls would have been too much."

people watching and interacting with the machine during the MAK Designnite at the museum

people watching and interacting with the machine during the MAK Designnite at the museum

people could either bring the cake home, or eat it right away

  • material

    machine:
    aluminium, various motors, spinning platform

    cake:
    cake, sugar fondant, sugar glazing

  • dimensions

    machine:
    40,5  x 65  x 76 cm

    cake:
    Ø 16 cm

  • developed for

    Design Criminals. Or a new Joy into the world” exhibition curated by Sam Jacob

  • collection

    part of the permanent collection of the MAK Vienna