news
  • 08 september - 08 december 2018
    exhibition

    Our 'the idea of a tree' project is part of the exhibiton 'Neue Urbane Produktion' at Halle 14 in Leipzig. Exhibition is curated by tri.polis

    Halle 14

  • from 25 september onwards
    window installation at Hermés in Osaka

    our new window installation for Hermès in Osaka will be installed by the end of the month

  • 2018
    acquisition

    our project 'colour breeze' which was developed for the 'play'-exhibition by the British Crafts Council is now part of their collection

    colour breeze

  • 02 - 28 october
    exhibition

    two jewellery pieces we designed for chp..? jewelry´s
    'device people' - a project based on the impact of electronic devices - on show at Hôtel Droog in Amsterdam

    device people at hôtel droog

bubble voyage

a window display merging the analogue and the digital world to unveil hidden stories

Hermès’ 2018 theme “À vous de jouer! / Let’s Play!” was translated into a window display that uses technology, storytelling qualities of animation and the movement of the pedestrians. The viewer can discover various narratives, that merge delicate Hermès objects with digital animations to surprise and trigger curiosity. Disks that seems like floating soap bubbles are all across the windows, whilst behind are monitors displaying nothing but a white glow. Once glimpsed through the bubbles the screens unveil stories that interact with the displayed Hermès objects. Various worlds allow the viewer to dive into different scenarios that were drawn and animated by Maresch&Sturm: An underwater scene include fragrances and soaps that seem like bubbling in the water and attract curious fish.

A basket seems like emptying marbles that roll through a building block labyrinth before falling into Hermès bags. In an animated horse race, real leather purses and other small items, seem like transforming the horses into colourful toy animals, whilst on the right side a delicate scarf is suspended from the screens and one can discover that birds on a beach carry the fabric away. The installation fascinates with magical illusion that encourages viewers to look twice in order to discover what’s going on before they can depict the nature of the technology used to create this game of hide and seek.

 

main image above: ⓒ Satoshi Asakawa/ Courtesy of Hermès Japon

mannequin blowing soap bubbles, which act as filters to make the sceneries on the screens visible
image: ⓒ Satoshi Asakawa / Courtesy of Hermès Japon

bucket emptying 'marbles' which are running through a digital labyrinth and end up in two different bags
image: ⓒ Satoshi Asakawa / Courtesy of Hermès Japon

Pedestrians can discover various narratives, that merge delicate Hermès objects with digital sceneries that surprise and
trigger curiosity.

pedestrians exploring the windows

closer view of the right window / image: ⓒ Satoshi Asakawa / Courtesy of Hermès Japon

The imaginary worlds that happen in the bubbles are continued in the 16 small windows.

three of the 16 small windows
image: ⓒ Satoshi Asakawa / Courtesy of Hermès Japon

a small window with an elephant standing on a seesaw / Ginza Maison Hermès / Tokyo

  • material

    large windows
    modified LCD screens, polarisation filter, various

     

    small windows
    privacy filter, various

  • project assistance

    Elisa Polner, Clair Garcia-Webb, Clarissa Kellermann

  • graphics

  • link